The Converse (PRODUCT) RED collection follows the successful design collaboration between Converse and Giles Deacon for the launch of the Chuck Taylor® All Star® African Mudcloth shoe introduced earlier this year. The second Converse (PRODUCT) RED collaboration, now in-stores, was created by Giles Deacon’s adaptation of the classic Chuck Taylor® All Star,® Jack Purcell,® Weapon® and One Star® Mid shoes inspired from a "chicken wire" shift dress from his Spring/Summer 2006 runway collection. You can pick up a pair from select specialty stores in the United Kingdom and United States.

On October 13, Converse launched MAKE MINE RED on www.converseone.com, where consumers can customize their own original Converse product. MAKE MINE RED offers consumers a unique experience to design any Converse (PRODUCT) RED Chuck Taylor All Star canvas high- or low-top with a custom palette of seasonal colors and patterns to support the (PRODUCT) RED initiative. Additionally, you can also pick up a pair of Converse (PRODUCT) RED Chuck Taylor All Star high-top canvas shoes at select Gap stores in the United States.